CashNow Privacy Policy
This Privacy Policy explains how Aruna F. Management LLP ("CashNow", "we", "our", or "us") collects, uses, stores, protects, and shares your personal information when you access our website, mobile application, or use any of our services. We are committed to safeguarding your privacy and ensuring that your personal information is handled responsibly, securely, and in accordance with applicable laws.
Last Updated: July 07, 2026
Effective Date: July 07, 2026
Our Services
This Privacy Policy applies whenever you interact with CashNow through any of the following services:
Summary of Key Points
This summary highlights the most important points of our Privacy Policy. For complete details, please read the full policy below.
Table of Contents
Click any section below to jump directly to it.
1. What Information Do We Collect?
Personal Information You Provide
We collect personal information that you voluntarily provide when you register an account, request our services, contact customer support, sell a device, purchase a device, or communicate with us.
Examples of personal information include:
Name, mobile number, email address, pickup address, government-issued identification, payment information, and account credentials.
- Full Name
- Email Address
- Mobile Number
- Billing Address
- Shipping Address
- Government-issued identification (when required)
- Bank Account or UPI details for payouts
Device Information
When you sell a device through CashNow, we may collect information such as brand, model, IMEI number, serial number, storage capacity, condition, diagnostic results, and photographs of the device.
Location Information
We may collect your location to provide pickup services, estimate device value based on region, locate nearby partners, and improve our services. Location access is only requested with your permission.
Payment Information
If you choose to sell a device through CashNow, we may collect your bank account details, UPI ID, payment preferences, and transaction records to complete payments securely.
Usage Information
We automatically collect information such as browser type, operating system, IP address, pages visited, device identifiers, and interaction with our services to improve platform performance.
2. How Do We Process Your Information?
We process your information only when necessary to provide our services, improve user experience, comply with legal obligations, and protect the security of our platform.
- Create and manage your account.
- Verify your identity using OTP authentication.
- Schedule device pickups.
- Process payments and refunds.
- Provide customer support.
- Improve our platform and user experience.
- Detect fraud and maintain platform security.
- Comply with applicable legal obligations.
We process your information only when necessary and in accordance with applicable laws. Our processing activities are designed to improve our services, complete transactions securely, prevent fraud, and comply with legal obligations.
3. What Legal Bases Do We Rely On To Process Your Information?
We process your personal information based on your consent, the performance of a contract, compliance with legal obligations, and our legitimate business interests where permitted by law.
- Consent: When you voluntarily provide your information.
- Contract: To complete transactions requested by you.
- Legal Obligations: To comply with applicable laws and regulations.
- Legitimate Interests: To improve our services, detect fraud, and enhance platform security.
6. Do We Offer Artificial Intelligence (AI)-Based Features?
CashNow may use Artificial Intelligence (AI) and automated technologies to improve customer experience, streamline device evaluations, detect fraudulent activities, and enhance platform performance.
AI technologies are used to assist our services and are not intended to make decisions without appropriate human oversight where required. If we introduce new AI-powered services that process personal information, this Privacy Policy will be updated accordingly.
Examples of AI Features
- Device price estimation
- Fraud detection
- Platform analytics
8. Do We Collect Information From Minors?
CashNow's services are intended for individuals who are legally capable of entering into binding agreements. We do not knowingly collect personal information from children under the age of 18.
If we become aware that personal information from a minor has been collected without appropriate consent, we will take reasonable steps to delete such information promptly.
9. How Long Do We Keep Your Information?
We retain your personal information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.
When your information is no longer required, we securely delete or anonymize it unless a longer retention period is required by law.
10. How Do We Keep Your Information Safe?
We implement appropriate technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
- Encrypted communication
- Secure cloud infrastructure
- Access control mechanisms
- Regular security monitoring
- Fraud prevention systems
While we strive to use commercially acceptable means to protect your information, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.
11. What Are Your Privacy Rights?
Depending on applicable laws, you may have the right to:
- Access your personal information.
- Correct inaccurate information.
- Delete your account and personal information.
- Withdraw your consent where applicable.
- Request a copy of your personal data.
- Object to certain processing activities.
To exercise these rights, please contact us using the information provided below.
12. Controls For Do-Not-Track Features
Some web browsers provide a "Do Not Track" (DNT) feature. Because there is currently no universally accepted standard for responding to DNT signals, CashNow does not currently respond to these browser settings.
13. Do We Make Updates To This Privacy Policy?
We may update this Privacy Policy periodically to reflect changes in our services, legal requirements, or business practices. The updated version will always include the latest revision date at the top of this page.
We encourage users to review this Privacy Policy periodically to stay informed about how we protect and process personal information.
14. How Can You Review, Update, Or Delete Your Data?
You may request access to, correction of, or deletion of your personal information by contacting our support team. We will review and respond to requests in accordance with applicable laws and our legal obligations.
- Access your personal information.
- Update incorrect information.
- Request deletion of your account.
- Withdraw consent where applicable.
Requests may be submitted by contacting our support team at support@cashnow.co.in. We will respond within a reasonable period in accordance with applicable laws.
15. How Can You Contact Us?
If you have questions about this Privacy Policy, you can contact us at:
7. How Do We Handle Social Logins?
CashNow currently does not offer sign-in through third-party social platforms such as Google, Facebook, or Apple. If such login methods are introduced in the future, this Privacy Policy will be updated to explain what information is collected and how it is used.
If social login services become available in the future, we will clearly explain what information is collected from those providers and how it will be used.